They have decided to rely on human experts who create individualized playlists and recommendations tailored to music preference. Spotify presents an experience that is based on an algorithm that allows them to create individual playlists like “Discover Weekly” that present listeners with music they are projected to like, as well as lesser known tracks from artists they have been proven to love. Apple Music presents its users with the same suggestion option under their “For You” tab, but theirs is completely organic. Listeners often experience the curation of analytics measured through a users previous listen history. Spotify and Apple Music have given their listeners and artists a chance to better understand the content they are consuming and creating through statistics. However, additions to music platforms have given users a different perspective. In the past, many were often opposed to the idea that they were being tracked.
Although their every move is being recorded in the software’s data, most will never see the numbers that reflect their individual experience with their device.
After opening a smartphone, one is typically met with a colorful display of apps that nurture the needs or wants of its owner.
